Job Purpose:
We are looking for a social media specialist with social media management skills to architect and enhance company’s customer’s social media presences, including interacting with customers, promoting brand-focused interactive and engaging content and expanding opportunities for revenue.
Social Media Marketing Job Duties:
- Creates social media campaigns, including budget planning, content ideation, and implementation schedules
- Ensures brand consistency in marketing and social media messages by working with various company department members, including advertising, product development, and brand management
- Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future social media campaigns
- Reports progress to senior marketing management
- Grows and expands clients’ social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram
- Researches and monitors the activity of company competitors
- Creates and distributes engaging written or graphic content in the form of the web page and blog content, or social media messages
Qualifications:
- At least 1-year experience in digital marketing and social media
- Strong familiarity with the business applications of social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.)
- Good communication skills