Description

Robusta Technology Group (RTG) is a key driver of digital transformation by providing a holistic tech ecosystem. RTG works with its local and international partners to help build digital customer experiences, establish engineering hubs and build ventures across multiple industries and domains. In this pursuit, RTG serves as a catalyst for impact and growth through events, spaces and content focused on creating impact and growth across the different interactions.

Octopus is proud to be part of the Robusta Technology Group (RTG), a leading tech consultancy group. With a decade of experience and a successful track record of delivering over 300 projects across Europe, the Middle East, and North America, RTG has established itself as a preferred employer in the Egyptian market. Octopus and Robusta are building a bridge between Europe and Africa, creating tailored hub solutions to connect companies with top talent across the globe.

Job overview

We are seeking a highly skilled and experienced Salesforce Marketing Cloud Senior (Next) professional to lead the design, implementation, optimization, and management of customer engagement and marketing automation solutions using Salesforce Marketing Cloud and Marketing Cloud Next capabilities. The ideal candidate will have deep expertise in omnichannel campaign execution, customer journey orchestration, data-driven marketing strategies, and advanced Salesforce ecosystem integrations. This role requires both strategic thinking and hands-on technical execution to deliver scalable and personalized customer experiences.

Role responsibilities

Platform management & solution design
Lead the implementation and optimization of Salesforce Marketing Cloud solutions, including Marketing Cloud Next functionalities. Design scalable marketing automation architectures aligned with business and customer engagement goals. Configure and manage core SFMC modules such as:

• Journey Builder
• Email Studio
• Automation Studio
• Mobile Studio
• Advertising Studio
• Data Cloud integrations
• Personalization and AI-driven capabilities

Campaign management
Develop, execute, and optimize multi-channel marketing campaigns across email, SMS, push notifications, and digital channels. Build and maintain customer journeys with advanced segmentation and personalization strategies. Ensure campaign delivery accuracy, quality assurance, and performance tracking.

Data & integration
Integrate Salesforce Marketing Cloud with CRM, CDP, APIs, and third-party platforms. Manage data extensions, SQL queries, automations, and audience segmentation. Support real-time data synchronization and customer lifecycle management.

Technical development
Develop dynamic and personalized content using:

• AMPscript
• SSJS
• HTML/CSS
• SQL

Build reusable templates, automation workflows, and scalable campaign frameworks. Troubleshoot platform issues and optimize system performance.

Analytics & optimization
Monitor campaign KPIs and customer engagement metrics. Generate insights and recommendations to improve conversion, retention, and customer experience. Support A/B testing, reporting dashboards, and marketing performance analysis.

Leadership & collaboration
Collaborate with marketing, CRM, sales, analytics, and technology teams. Mentor junior team members and provide SFMC best practice guidance. Participate in solution architecture discussions and stakeholder workshops.

Requirements

• Bachelor’s degree in Computer Science, Information Systems, Marketing, or related field.
• 5+ years of hands-on experience with Salesforce Marketing Cloud.
• Strong experience with Marketing Cloud Next capabilities and modern customer engagement platforms.
• Proven expertise in: Journey Builder, Automation Studio, Email Studio, SQL, AMPscript, API integrations.
• Experience integrating SFMC with Salesforce CRM/Data Cloud/CDP solutions.
• Strong understanding of customer lifecycle marketing and omnichannel strategies.
• Excellent analytical, troubleshooting, and communication skills.