Job Brief:

Oversees all advertising and branding efforts, including agency relations, social media management, and product launches. Ensures maximum impact, coverage, and brand equity through a 360-degree approach to ultimately achieve the set KPIs.

This role will be responsible for shaping the brand identity, driving growth, and ensuring consistent brand messaging across all channels.

Key Responsibilities:

• Handle the advertising and branding process of all Umniah’s related projects
• Ensure Umniah’s projects are complied with the brand guidelines
• Deliver all online and offline materials related to roadmap launches, and ensure an integrated launch with 360 effects 
• Oversee website and eShop branding elements and designs
• Maintain and grow the number of followers on social media platforms
• Collaborate with the agency on the latest trends to work on reel ideas
• Monitor social media platforms for customers comments and complaints      
• Cooperate with influencers in alignment with the agency to create content in alignment with the overall objective
• Manage agencies to ensure effective and on time launches
• Evaluate, approve, and follow up on the execution of media plans related to product launches
• Monitor and report the platforms’ growth and work on post campaigns results to ensure achievement of KPIs