Noorart, an international company specializing in publishing and distributing educational materials, is seeking an enthusiastic and driven Marketing Specialist to support our marketing efforts. You will play a key role in developing and executing marketing strategies aimed at achieving objectives such as brand awareness and product promotion.

As a Marketing Specialist, you should be a skilled professional with a strong understanding of consumer behavior, creative thinking, and specialized marketing techniques. Your expertise will help deliver effective marketing programs that contribute to the company's reputation and growth.

Responsibilities:

• 5+ years of experience in Online Marketing, Internet Marketing, Interactive Advertising, Web Traffic Generation, SEO/SEM, Interactive Marketing, and Affiliate Marketing.
• Web development experience and the ability to manage website design is a plus.
• Review past marketing campaigns to identify strengths and weaknesses to improve future efforts.
• Strong IT skills, including hands-on coding experience in HTML, XHTML, CSS, and JavaScript, are an advantage.
• Knowledge of Photoshop and/or Illustrator is a plus.
• Proven experience managing interactive advertising campaigns.

Requirements:

• Bachelor's or Master's degree in Marketing, Media, Communication, or related field.
• 2-5 years of experience in online marketing.
• Google Ads and Analytics certifications are a plus.
• Extensive knowledge of Google Ads, Google Analytics, SEO/SEM, Bing Ads, Facebook Ads, and other digital marketing tools.
• Strong analytical skills are essential.
• Attention to detail and a strong eye for design.
• Ability to work independently and as part of a team.
• Excellent project management skills.

Skills

Advanced Technical Skills:

• Expertise in Digital Marketing Strategy, including the development and execution of multi-channel campaigns.
• Aligning marketing goals with overall business objectives for comprehensive results.

SEO/SEM Expertise:

• Advanced keyword strategy and competitor analysis.
• Managing large-scale SEO projects and audits to ensure optimal performance.

Google Ads Advanced Certifications:

• In-depth knowledge of Google Ads, including advanced certifications.

Data Analysis & Insights:

• Proficient in Google Analytics (GA4 preferred) with a strong focus on data interpretation.
• Experience creating custom dashboards using tools like Tableau or Power BI.
• Expertise in ROI and attribution modeling to drive decision-making.

Marketing Automation Mastery:

• Advanced skills in HubSpot, Pardot, or Marketo workflows.
• Lead scoring and nurturing strategies for effective customer engagement.

Content Marketing Leadership:

• Overseeing editorial calendars for blogs, emails, and social media.
• Video content optimization for platforms like YouTube and TikTok.
• Use of AI-based tools for content personalization (e.g., Jasper, ChatGPT).

Email Marketing Expertise:

• Advanced segmentation strategies and A/B testing.
• Dynamic content personalization to enhance audience engagement.

Paid Media Management:

• Managing high-budget campaigns across various platforms.
• Advanced audience targeting (lookalike audiences, retargeting, custom audiences).
• Performance optimization using machine learning tools for more efficient results.

Social Media Expertise:

• Crafting strategies for brand growth on various social media platforms.
• Collaborating with influencers and leveraging User-Generated Content (UGC).
• Platform-specific analytics and optimization to maximize results.

Conversion Rate Optimization (CRO):

• Advanced A/B testing frameworks to improve performance.
• Expertise in user experience (UX) improvement techniques.
• Using heatmapping tools like Hotjar and Crazy Egg to understand user behavior.

E-Commerce and Affiliate Marketing:

• Driving sales through marketplaces and owned online stores.
• Managing affiliate networks and partnerships to increase revenue.

AI and Emerging Tech Integration:

• Utilizing AI for predictive analytics and marketing decision-making.
• Familiarity with blockchain and Web3 marketing for future-forward strategies.