Key Responsibilities:

Strategy Development

• Collaborate with the marketing team to create and execute comprehensive digital marketing strategies.
• Define target audiences and develop buyer personas.
• Set clear goals and KPIs (Key Performance Indicators) for online marketing efforts.

Content Marketing:

• Optimize content for search engines (SEO) to improve organic visibility.
• Develop and maintain a content calendar.

Social Media Management:

• Manage and update social media profiles (e.g., Facebook, Twitter, Instagram, LinkedIn).
• Create engaging social media content.
• Monitor and respond to audience comments and messages.

Paid Advertising:

• Create and manage pay-per-click (PPC) advertising campaigns on platforms like Google Ads and social media.
• Monitor ad performance and adjust budgets and targeting as needed.
• A/B test ad creatives and landing pages.

Email Marketing

• Develop and execute email marketing campaigns.
• Segment email lists for targeted messaging.
• Analyze email campaign performance and make improvements.

Analytics and Reporting:

• Use analytics tools like Google Analytics to track website and campaign performance.
• Create regular reports to evaluate the success of digital marketing efforts.
• Use data to make informed decisions and adjust strategies as necessary.

SEO (Search Engine Optimization):

• Optimize websites for search engines to improve organic search rankings.
• Conduct keyword research and implement on-page and off-page SEO techniques.
• Stay updated on search engine algorithm changes.

Digital Advertising Platforms:

• Familiarity with advertising platforms like Google Ads, Facebook Ads, and others.
• Manage budgets, bids, and ad placements effectively.

Budget Management:

• Allocate and manage budgets for various digital marketing channels.
• Ensure campaigns stay within budget constraints.

Competitor Analysis:

• Monitor competitors' digital marketing strategies.
• Identify opportunities and areas for improvement based on competitor research.