Main Job Responsibilities:

• Plan, execute, and monitor digital marketing campaigns across various platforms, such as search engines, social media, email, and display advertising.
• Create engaging written content, including website copy, blog articles, social media posts, email newsletters, ad copy, and other promotional materials.
• Optimize digital marketing campaigns based on performance metrics, such as click-through rates, conversion rates, and return on ad spend.
• Collaborate with cross-functional teams, including design, content, and development, to ensure consistent brand messaging and user experience across all digital channels.
• Manage and maintain the company's online presence, including website updates, content management, and search engine optimization (SEO) efforts.
• Monitor industry trends and stay updated on emerging digital marketing technologies, techniques, and best practices to continually improve campaign performance.
• Track and analyze website analytics using tools such as Google Analytics to measure the effectiveness of digital marketing efforts and generate insights for future optimization.
• Stay informed about digital advertising regulations and ensure compliance with relevant laws and guidelines.
• Plan and Organize Events: Coordinate the planning, organization, and logistical aspects of events that the company attends or hosts. This includes managing event schedules, coordinating with vendors, arranging travel and accommodation, overseeing the setup of promotional materials.

Skills

Needed Competencies:

• Strong written and verbal communication skills.
• Excellent attention to detail and ability to deliver high-quality written content.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Strong project management and multitasking abilities.
• Creativity and the ability to think strategically to develop engaging digital marketing campaigns.
• Collaboration and teamwork skills to work effectively with cross-functional teams and stakeholders.
• Adaptability and the ability to thrive in a fast-paced, ever-changing digital environment.

Knowledge, Skills and Abilities:

• In-depth knowledge of digital marketing channels, tools, and platforms.
• Proficiency in using analytics tools, such as Google Analytics, to track and measure campaign performance.
• Familiarity with SEO best practices and techniques.
• Experience with email marketing tools.
• Strong understanding of social media platforms and their respective advertising capabilities.
• Knowledge of web design principles and user experience optimization.

Preferences:

• Master's degree in marketing, advertising, or a related field.
• Experience with marketing automation tools.
• Experience with B2B digital marketing.
• Familiarity with graphic design tools and basic design principles.
• Experience with video marketing and editing.
• Knowledge of HTML/CSS for basic website maintenance and updates.