Job Description

Roles & Responsibilities

Careem is building the Everything App for the greater Middle East making it easy to move around, order food and groceries, manage payments, and more. Our purpose is simple: to simplify and improve people s lives and build an awesome organisation that inspires. Since 2012, Careem has enabled earnings for over 2.5 million Captains, simplified the lives of more than 70 million customers, and built a platform where the region s best talent and entrepreneurs thrive. We operate in 70+ cities across 10 countries, from Morocco to Pakistan. We re now entering our next chapter one powered by AI. We re looking for AI talent: curious problem-solvers who know how to apply AI to build tools, automate workflows, and create real impact. Whether it s streamlining operations, enhancing customer experience, or reimagining internal systems we want people who can make Careem work smarter and move faster.

About the Role

Careem is looking for a sharp, execution-focused Marketing Executive to join our Vertical Marketing team in Amman. At L7, you are an emerging marketing professional who brings energy, curiosity, and a strong bias for action. You will work closely with senior marketers to plan and execute campaigns that drive awareness, acquisition, and engagement across Careem's key verticals. This role sits at the intersection of brand, performance, and local market insight. You will be the boots-on-the-ground champion for vertical marketing in Jordan, translating regional strategies into locally resonant campaigns that move the needle.

What You'll Do

• Campaign Execution:Support the end-to-end execution of vertical marketing campaigns across digital, OOH, and in-app channels in the Jordanian market.
• Vertical Growth:Partner with the Rides, Food, and Grocery vertical teams to develop and roll out go-to-market plans, seasonal activations, and promotional campaigns.
• Content & Localisation: Brief creative teams and agencies on campaign assets; ensure all content is culturally relevant, on-brand, and optimise for the local audience.
• Performance Tracking:Monitor campaign KPIs (impressions, CTR, conversion,GMV uplift), compile performance reports, and surface actionable insights to the team.
• Cross-functional Collaboration:Work closely with Growth, Product, Operations, and City teams to align marketing initiatives with business priorities.
• Vendor & Agency Management:Coordinate with media agencies, OOH vendors, and local partners to ensure timely and quality delivery of campaign materials.
• Market Intelligence:Track competitor activity, local consumer trends, and vertical-specific insights to inform campaign strategy.
• Budget Support:Assist in tracking campaign spend against allocated budgets and flag variances proactively.

Desired Candidate Profile

• 3 5 years of marketing experience, ideally within a consumer-facing brand, tech startup, or agency environment.
• Solid understanding of integrated marketing digital, social, OOH, and in-app.
• Proven ability to execute campaigns end-to-end with attention to detail and strong project management skills.
• Comfortable working with data and dashboards able to read performance metrics and translate them into clear recommendations.
• Strong written and verbal communication skills in both Arabic and English.
• Ability to manage multiple works treams simultaneously in a fast-paced, ambiguous environment.
• A collaborative mindset with the ability to work effectively across functions and levels.
• Bachelor's degree in Marketing, Business, Communications, or a related field.