- Analyze sales funnels and customer intent
- Measure ROI of online and offline advertising campaigns
- Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement
- Track email campaign metrics (delivery, open, click-through rates)
- Monitor budget distribution and performance of paid ad campaigns
- Conduct competitive research and analyze benchmarking data
- Recommend website and campaign optimizations
- Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc)
- Work closely with sales and marketing teams to identify opportunities for new client acquisition
Work experience as a Marketing Analyst or similar roleExpertise in Google AnalyticsIn-depth understanding of SEM campaign strategies and SEO practicesExperience with PPC campaignsGood knowledge of MS ExcelAnalytical abilitiesBSc in Marketing or relevant field