Job Brief
The Customer Value Management officer is responsible for designing, implementing and maintaining the initiatives and campaigns aimed at maximizing the value of our existing GSM customer base and minimizing churn behavior, by leveraging analytics to generate data-driven insights
Key Responsibilities
- Classification of the customer base into distinct segments based on behavior, value and other relevant metrics for the design and implementation of targeted campaigns to maximize customer lifetime value
- Design and deployment of micro-segmentation, behavioral analytics, psychographic analytics and geographical analytics for the enhancement of customer lifecycle management and targeting
- Design, implementation and maintenance of targeted customer value maximization offers through a campaign management system
- Monitoring, analysis and evaluation of CVM campaigns performance to ensure their success
- Design and preparation of post launch analyses to generate better customer targeting and communication mechanisms
- Design and implementation of channel affinity analyses to maximize the efficiency of purchase and communication channels