Job Brief:
Responsible for managing all advertising and branding related issues, from agency relation to product launches and ensure getting the best impact, coverage and spread by implementing a 360-degree plan to maintain Umniah image, brand equity and identity.
Key Responsibilities:
- Handle advertising and brand campaigns for Umniah
- Coordinate event branding and design
- Ensure compliance with Umniah's Brand Guidelines
- Manage all online and website materials related to roadmap launches, ensuring an integrated 360° approach
- Collaborate with the Manager to set media strategies and objectives for each campaign
- Define advertising and branding objectives in alignment with the Manager
- Manage the MARCOM budget allocated for each campaign
- Support the media and advertising team, as well as agencies, in achieving campaign objectives
- Handle social media platforms and activations