Position Summary: User Acquisition plays a critical role in scaling our games by identifying, acquiring, and retaining high-value users across target markets.
This role sits at the intersection of data, creativity, and strategy in a fast-moving, performance-driven environment where insights evolve rapidly.
Success requires strong analytical judgment, strategic thinking, and the ability to translate complex data signals into profitable growth decisions.
As a User Acquisition Manager, you will take end-to-end ownership of UA strategy and execution for assigned titles, acting as a key growth partner to product, game, and creative teams.
You will help shape long-term acquisition strategies while continuously optimizing performance through experimentation, innovation, and cross-functional collaboration.
Responsibilities: Define and execute the long-term user acquisition strategy for assigned games with full accountability for growth, efficiency, and profitability.
Own forecasting, budget planning, and performance targets across all UA channels, optimizing for LTV, ROAS, and payback.
Drive a structured experimentation roadmap through testing of creatives, audiences, bidding strategies, and funnels.
Drive a relentless culture of experimentation on all key existing channels, while also ideating and establishing new UA funnels for the game you are in charge of.
Own creative strategy in close partnership with marketing artists, setting clear hypotheses and success criteria.
Build and maintain a high-velocity creative testing framework that feeds learnings into both UA and product decisions.
Act as the primary growth partner to game and game teams, ensuring tight alignment between acquisition strategy, product roadmap, live operations, and monetization.
Communicate performance insights, risks, and opportunities clearly to cross-functional stakeholders.
Stay ahead of industry trends, privacy changes, attribution shifts, and competitor strategies, proactively adapting acquisition approaches.
Contribute to UA best practices, frameworks, and scalable processes across the organization.
Experience & Background: 5+ years of hands-on experience in user acquisition for mobile games or consumer apps, with demonstrated ownership of performance outcomes.
Proven experience managing and optimizing sizable UA budgets with clear ROI, and growth targets.
Strong understanding of mobile UA ecosystems, including privacy changes, attribution limitations, and evolving measurement frameworks.
Solid knowledge with mobile ad tech, including attribution providers, measurement tools, and programmatic ecosystems.
Highly analytical mindset with the ability to translate complex data into clear, actionable decisions.
  Strong sense of ownership, bias for action, and comfort operating with high autonomy.
Excellent written and verbal communication skills, with the ability to influence across disciplines.
Genuine passion for mobile games and growth-driven product development.
Nice to have: Advanced Excel or financial modeling skills Working knowledge of SQL App Store Optimization experience Familiarity with ad monetization technologies and systems Strong understanding of Arab mobile gamers’ preferences and behaviors 5+ years of hands-on experience in user acquisition for mobile games or consumer apps, with demonstrated ownership of performance outcomes.
Proven experience managing and optimizing sizable UA budgets with clear ROI, and growth targets.
Strong understanding of mobile UA ecosystems, including privacy changes, attribution limitations, and evolving measurement frameworks.
Solid knowledge with mobile ad tech, including attribution providers, measurement tools, and programmatic ecosystems.
Highly analytical mindset with the ability to translate complex data into clear, actionable decisions.
  Strong sense of ownership, bias for action, and comfort operating with high autonomy.
Excellent written and verbal communication skills, with the ability to influence across disciplines.
Genuine passion for mobile games and growth-driven product development.