Job description

• What you’ll do:

• Strategy and Policies:
  Contributes to the development and execution of the overall marketing strategy and policies for the assigned product category within the Nuqul Group.
• Integrated Marketing Plan:
  Collaborates with operational teams and corporate strategic planning to ensure a cohesive, integrated marketing approach for the category.
• Marketing Plan:
  Develops and manages an annual marketing action plan for the category, setting realistic targets, budgets, performance metrics, and contingency plans.
• Plan Implementation:
  Oversees the execution of the category marketing plans, ensuring Category Leaders align with strategic goals and deliver on commitments effectively.
• Market Audits:
  Conducts market audits within the relevant category to assess strengths, weaknesses, competitor activity, and market positioning.
• Market Research:
  Leads ongoing market research efforts to identify market trends and potential product or service innovations that align with Nuqul Group’s category strategy.
• Project Management:
  Manages strategic marketing initiatives, focusing on identifying and capitalizing on new category-related opportunities, whether product-based or channel-driven.
• Brand Strategies:
  Develops and implements category-specific brand strategies, ensuring each brand within the category achieves its objectives, contributes to overall portfolio value, and maintains strong market positioning.
• Product Development:
  Guides the new product development process within the category, driving innovation and ensuring product offerings align with market demands to secure competitive advantages.
• Agency and Channel Evaluation:
  Assesses the performance of agencies and communication channels supporting the category, ensuring maximum return on investment and making adjustments as needed.
• Leadership and Management:
  Leads and mentors the marketing team, ensuring effective performance and fostering the development of skills necessary to achieve the strategic goals of the category.

• What you’ll need:

• Minimum 7 years of proven experience as an MS&P.
• Knowledge of product pricing, distribution, and positioning.
• Familiarity with latest marketing trends and best practices in FMCG.
• BSc/BA in Marketing, Communication, Business or related field.
• Experience in managing distributors.

You will love this job if you have:

•  Teamwork & interpersonal skills.
•  Ability to form working relationships with people at all levels.
•  Agility.
•  Results Orientation.