Job Description

Roles & Responsibilities

What you ll do:

Strategy and Policies: Contributes to the development and execution of the overall marketing strategy and policies for the assigned product category within the Nuqul Group. Integrated Marketing Plan: Collaborates with operational teams and corporate strategic planning to ensure a cohesive, integrated marketing approach for the category. Marketing Plan: Develops and manages an annual marketing action plan for the category, setting realistic targets, budgets, performance metrics, and contingency plans. Plan Implementation: Oversees the execution of the category marketing plans, ensuring Category Leaders align with strategic goals and deliver on commitments effectively. Market Audits: Conducts market audits within the relevant category to assess strengths, weaknesses, competitor activity, and market positioning. Market Research: Leads ongoing market research efforts to identify market trends and potential product or service innovations that align with Nuqul Group s category strategy. Project Management: Manages strategic marketing initiatives, focusing on identifying and capitalizing on new category-related opportunities, whether product-based or channel-driven. Brand Strategies: Develops and implements category-specific brand strategies, ensuring each brand within the category achieves its objectives, contributes to overall portfolio value, and maintains strong market positioning. Product Development: Guides the new product development process within the category, driving innovation and ensuring product offerings align with market demands to secure competitive advantages. Agency and Channel Evaluation: Assesses the performance of agencies and communication channels supporting the category, ensuring maximum return on investment and making adjustments as needed. Leadership and Management: Leads and mentors the marketing team, ensuring effective performance and fostering the development of skills necessary to achieve the strategic goals of the category.

Desired Candidate Profile

What you ll need:

• Minimum 7 years of proven experience as an MS&P.
• Knowledge of product pricing, distribution, and positioning.
• Familiarity with latest marketing trends and best practices in FMCG.
• BSc/BA in Marketing, Communication, Business or related field.
• Experience in managing distributors.

You will love this job if you have:

• Teamwork & interpersonal skills.
• Ability to form working relationships with people at all levels.
• Agility.
• Results Orientation.