We are seeking a skilled and creative Social Media Specialist to join our team in Amman, Jordan. As a Social Media Specialist, you will be responsible for developing and implementing social media strategies to increase brand awareness, drive website traffic, and engage with our target audience. You will also be responsible for managing and optimizing our social media accounts, creating and curating content, and analyzing social media data to identify trends and insights.
Responsibilities:
• Developing social media content plans that are consistent with the company’s brand identity.
• Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting
social media campaigns
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Communicating with social media followers, including responding to queries in a timely manner.
• Define the most important social media KPIs
• Using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the company’s social media presence and performance.
• Stay up to date with the latest social media best practices and technologies
• Communicate with industry professionals and influencers via social media to create a strong network
Preferred Candidate:
- Proven work experience as a Social Media Specialist or similar role.
- Expertise in multiple social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube.
- Strong knowledge of social media management tools and analytics platforms.
- Experience in creating and managing social media advertising campaigns.
- Excellent written and verbal communication skills.
- Ability to think creatively and strategically, and to identify and resolve problems.
- Strong attention to detail and organizational skills.
- Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
- Knowledge of SEO and content marketing principles is a plus.
- Graphic design skills and experience with Adobe Creative Suite is a plus.
Skills
- BS in Communications, Marketing, Business, New Media, Public Relations or a related field.
- 2 or more years of experience as a Social Media Specialist or similar role
- Social Media Strategist using social media for brand awareness and impressions.
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, TikTok, Snapchat, Google+ and other social media best practices
- Good understanding of social media KPIs
- Excellent writing skills in both English and Arabic.
- Great interpersonal and communication skills
- Familiarity with Adobe Illustrator and Adobe Photoshop is a plus.