Noorart, an international company specialized in publishing and distributing educational material is looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion.

A Marketing specialist should be a competent professional able to grasp consumer behavior trends and generate creative ideas. You should also be well-versed in specialized marketing concepts, principles and tactics.

The goal is to deliver effective marketing programs that will help our reputation and growth.

• Responsibilities:

• 5 or more years in experience in Online Marketing, Internet Marketing, Interactive Advertising, Web Traffic generation, SEO/SEM, Interactive Marketing, and Affiliate Marketing.
• Web development experience and the ability to manage website design is a plus.
• Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs.
• Strong IT knowledge including hands-on coding using HTML, XHTML, CSS, and JavaScript is a plus.
• Knowledge of Photoshop and/or Illustrator is a plus.

Proven ability to manage interactive advertising campaigns

Requirements:

• Bachelor/Master degree in Marketing, Media, Communication
• A minimum of two up to five years of experience in online marketing
• Google Adwords and Analytics Certifications are a plus
• Extensive experience and knowledge of Google Adwords, Google Analytics,SEO/SEM, Bing Ads, Facebook Ads, etc.
• Strong analytical skills a must
• Excellent eye for details
• Ability to work independently as well as in a team
• Excellent project management skills

Skills

Advanced Technical Skills

Digital Marketing Strategy

• Developing and executing multi-channel campaigns
• Aligning marketing goals with overall business objectives

SEO/SEM Expertise

• Advanced keyword strategy and competitor analysis
• Managing large-scale SEO projects and audits
• Google Ads advanced certifications

Data Analysis & Insights

• Proficient in advanced Google Analytics (GA4 preferred)
• Custom dashboards using tools like Tableau or Power BI
• ROI and attribution modeling

Marketing Automation Mastery

• HubSpot, Pardot, or Marketo advanced workflows
• Lead scoring and nurturing strategies

Content Marketing Leadership

• Overseeing editorial calendars for blogs, emails, and social media
• Video content optimization for YouTube and TikTok
• AI-based tools for content personalization (e.g., Jasper, ChatGPT)

Email Marketing Expertise

• Advanced segmentation and A/B testing
• Dynamic content personalization

Paid Media Management

• Managing high-budget campaigns across multiple platforms
• Advanced audience targeting (lookalikes, retargeting, custom audiences)
• Performance optimization using machine-learning tools

Social Media Expertise

• Crafting social media strategies for brand growth
• Influencer collaboration and UGC (User-Generated Content)
• Platform-specific analytics and optimization

Conversion Rate Optimization (CRO)

• Advanced A/B testing frameworks
• User experience (UX) improvement techniques
• Heatmapping tools (Hotjar, Crazy Egg)

E-Commerce and Affiliate Marketing

• Driving sales through marketplaces and owned stores
• Managing affiliate networks and partnerships

AI and Emerging Tech Integration

• Using AI for predictive analytics
• Familiarity with blockchain or Web3 marketing