Events Senior Manager / Associate Director - Cryto Experience is a Must Location: Global, candidates willing to relocate to Dubai is highly preferable | Company: Coin W
Role Summary:The Events Senior Manager / Associate Director leads Coin W’s global event strategy and execution, overseeing Tier-1 sponsorships, industry conferences, community events, and high-impact brand activations. This role blends strategic leadership with hands-on execution—you will plan, negotiate, and deliver flagship initiatives while managing logistics, cross-functional alignment, and performance reporting. The ideal candidate brings both creative vision and operational rigor, confidently represents Coin W in external negotiations, and thrives in the fast-paced, detail-oriented environment of crypto and fintech.
Key Responsibilities:Develop and execute Coin W’s global event and sponsorship strategy in alignment with marketing, brand, and business goals. Plan and manage Tier-1 global sponsorships (e.g., Token2049, major fintech/crypto summits, sports and entertainment partnerships) and Tier-2 regional activations. Lead end-to-end event delivery: concept development, budgeting, vendor and agency selection, creative briefing, production, on-site management, and post-event analysis. Oversee contract negotiation and partner relationship management, ensuring alignment with compliance, finance, and brand standards. Collaborate with Brand & Communications to ensure cohesive creative execution, messaging consistency, and PR amplification. Partner with MPO and Finance to manage budgets, forecast expenditures, and track ROI for all activations. Build and maintain a global network of vendors, event agencies, production houses, sponsorship brokers, and venues. Work closely with Regional Marketing teams to localize and activate events across APAC, MENA, EU, and LATAM. Establish and standardize event planning processes, templates, and checklists to enhance scalability and cross-regional operational consistency. Manage the global event calendar under MPO governance, ensuring visibility, alignment, and resource coordination across departments. Serve as Coin W’s on-site representative at key global events and conferences; cultivate relationships with organizers, partners, and media. Ensure all event activities comply with crypto marketing regulations and adhere to internal brand and risk guidelines. Lead post-event reviews, summarizing outcomes, media exposure, operational learnings, and partnership value.
Candidate Profile Experience:6–8 years in event management, sponsorship, or partnership marketing, ideally within crypto, fintech, or global tech. Demonstrated success leading major sponsorships or conferences from concept through full execution. Experience managing multi-country activations and complex vendor ecosystems. Strong financial discipline with experience overseeing multi-million-dollar event budgets. Background in both brand experience and commercial partnership management is preferred. Skills & Strengths:Excellent project and logistics management skills, capable of coordinating complex timelines across multiple stakeholders. Strong negotiation and relationship-building abilities; comfortable leading high-value sponsorship discussions. Hands-on operator able to manage vendors, creatives, agencies, and internal stakeholders simultaneously. Data-driven mindset with the ability to evaluate event performance and measure ROI. Creative instinct for experience design and an understanding of audience engagement and brand impact. Familiarity with event management software, project systems, and reporting dashboards. Bilingual communication skills (English & Chinese); adept at collaborating with global teams and HQ. Personal Qualities:Highly organized, disciplined, and composed under pressure. Clear and persuasive communicator with strong leadership presence. Collaborative, pragmatic, and solutions-oriented. Willing and able to travel frequently for global events and activations. Education:Bachelor’s degree in Marketing, Business, Communications, or Event Management. Certifications in event production, sponsorship management, or PMP are a plus.