1. Understand Brand and Messaging

• Grasp the brand’s identity, voice, and visual style.
• Analyze campaign goals (boost sales, build trust, increase engagement, etc.).
• Select the tone and style appropriate for the content (authentic, casual, inspirational).

2. Edit Raw Footage

• Receive video clips from creators, influencers, or users.
• Trim, cut, and organize footage to make it concise and engaging.
• Add captions, titles, or on-screen text suited for the platform (Instagram, TikTok, Reels, etc.).

3. Add Creative Elements

• Incorporate background music (with proper licensing).
• Apply smooth transitions and effects to enhance flow.
• Adjust colors, brightness, and contrast to improve visual quality.
• Seamlessly integrate product shots or branding elements without being intrusive.

4. Optimize for Platform Performance

• Ensure video duration, aspect ratio, and resolution match platform requirements.
• Compress files without losing quality for fast upload and playback.
• Incorporate trending styles or formats to increase engagement.

5. Collaborate and Feedback

• Work closely with marketing, social media, and content teams.
• Revise videos based on feedback from brand managers or creators.
• Keep organized archives of raw footage, drafts, and final edits for future reuse.

Optional/Advanced Responsibilities

• Create simple motion graphics or animations to enhance storytelling.
• Analyze video performance metrics to guide future edits.
• Experiment with UGC styles to see what resonates most with the audience.

Skills

• Proficiency in video editing software (Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, CapCut, or similar).
• Basic knowledge of motion graphics and animation (After Effects, Canva, or similar).
• Strong understanding of video formats, aspect ratios, and platform requirements (Instagram, TikTok, YouTube, Reels).
• Color correction, audio mixing, and visual enhancement techniques.
• Ability to compress and optimize videos for social media without losing quality.

Creative & Content Skills

• Strong storytelling and narrative skills for short-form content.
• Understanding of social media trends, especially UGC and influencer-driven content.
• Ability to enhance raw footage while maintaining authenticity.
• Eye for timing, pacing, and rhythm in video content.
• Creative problem-solving to make user-generated content look professional and engaging.

Collaboration & Communication

• Ability to work with creators, influencers, and marketing teams.
• Open to feedback and able to iterate quickly.
• Good organizational skills to manage multiple projects and deadlines.

Analytical Skills (Optional but Valuable)

• Basic understanding of video performance metrics (views, engagement, retention).
• Ability to suggest edits based on performance insights.