Digital Marketing and Social Media Manager

Four Seasons -

Jordan , Amman

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Job Details

About Four Seasons:Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture. At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.About the location:Award-winning hospitality and modern design surrounded by ancient wonders. Set atop the tallest of Amman’s seven hills, within the leafy streets of the prestigious Abdoun residential area, our newly renovated hotel is a beacon of elegance in the centre of the city – and the first and only hotel in Jordan to receive the prestigious Forbes Five-Star rating. We invite you stay with us as you explore the historic sites of Petra and Wadi Rum or the storied waters of the Dead Sea, all within easy reach.About the role The Digital Marketing Manager establishes brand and channel preference, generates revenue and executes data-driven strategy for Four Seasons Hotel/Resort. The Digital Marketing Manager supports the Director of Marketing and Director of Public Relations to execute strategies in digital marketing, social media, content development, public relations, online reputation management, and measures success through outcomes supported by analytics and reporting. What you will do Digital Marketing<ul><li>Oversees the Hotel/ Resort’s digital strategy with a proactive and creative approach to all digital and electronic marketing platforms. Designs and implements innovative campaigns that increase awareness of the Hotel/Resort and support commercial goals including direct channel mix growth.</li><li>Oversees and optimizes online and offline presence of Hotel/ Resort including content and images on Four Seasons owned channels (FS.com, Four Seasons App, Preferred Partner, Sales Resource, etc.) and partner websites, ensuring alignment with the Hotel / Resort positioning, business objectives, and storytelling.</li><li>Manages online reputation, including monitoring, reporting sentiment to internal stakeholders, and leading community responses.</li><li>Supports Director of Marketing and agency partners with digital marketing tactics including SEO, PPC, email marketing and display advertising to ensure messaging and creative is aligned across all platforms.</li><li>Supports Sales, Catering and Reservations with auditing sales materials, ensuring external messaging is aligned with brand guidelines and Hotel / Resort positioning.</li><li>Partners with operations team to promote guest data capture, usage of the Four Seasons App, and online guest reviews.</li><li>Manages Local Mailing List Manager and communication schedule to this audience.</li><li>Assists Director of Marketing with writing briefs for digital campaigns, analyzing results, and Assists Director of Marketing in establishing a robust digital performance .management process and a forward-looking approach to marketing planning, ensuring digital opportunities are maximized.</li><li>Partners with Director of Revenue Management to monitor online agency partner performance.</li><li>Conducts a digital benchmark on a regular basis with key competitors (local, national, international) and in the luxury space (retail, travel) to determine opportunities to improve our content and solutions.</li></ul> Social Media<ul><li>Manages Hotel/Resort social media channels, curating engaging content that showcases. Brand DNA while increasing total audience size and engagement.</li><li> Executes effective community management of all social media platforms.</li><li> Ensures social media content performs well in Brand Clarity audit and monthly marketing scorecard.</li><li> Leverages social media channels to amplify key messages and support organic search through strategic and creative communication.</li><li>Embraces data-driven approach to social media strategy, using monitoring and reporting tools.</li><li>Pursues, negotiates, and coordinates social media influencer visits. Build briefs to support incoming influencer visits ensuring expectations are aligned and the influencer understands the property and brand aesthetic.</li><li> Utilizes available programs (Olapic/ Social Native, Sprout, etc.) to vet and integrate User Generated Content.</li><li> Works closely with each department at the Resort to identify and produce social media content opportunities.</li><li> Monitors social media conversations relevant to the Hotel/Resort, luxury travel industry, and local market.</li><li> Coordination of Hotel/ Resort participation in corporate global social media campaigns</li><li> Creates effective social media reports for internal and external stakeholders.</li><li> Executes strategies within the Restaurant & Bar Toolkit to ensure maximum exposure for Hotel/Resort outlets on digital channels.</li><li>Aligns with Four Seasons corporate, Convention Visitors Bureau, and all key partner social media teams to maximize Resort exposure opportunities.</li></ul> Content Creation and Collateral<ul><li> Ensures all content created for the Resort meets brand guidelines and is in line with Hotel/Resort positioning.</li><li>Collaborates with the Resort operations team to develop and provide collateral to support revenue generation and guest experience.</li></ul> Public Relations and Communications<ul><li> Assists the Director of Public Relations with the creation of unique experiences, local partnerships, media communications, maintenance of media relationships, and media visits/interviews as needed.</li><li>Supports audit of communications ensuring alignment with Four Seasons brand guidelines and Hotel/ Resort positioning.</li><li> Maintains image library and Press Room, confirming relevancy and accuracy</li><li> Participates in departmental PR and marketing meetings.</li><li>Assists in design of Resort promotional materials including print, digital, advertising assets and other collateral.</li><li> Assists with the production and coordination of photo and video shoots.</li><li>Assists with identifying and executing local event participation and activations that reach the local neighborhood and surrounding communities.</li></ul> ANALYTICS/REPORTING:<ul><li> Leverages full suite of online reporting tools including Adobe Analytics ensuring activities are monitored and optimized against the pre-established KPIs.</li><li>Provides monthly digital KPI, social media and Revinate reports. Supports with other marketing reports as assigned.</li><li>Consults monthly Inspire program email reporting to view impressions, bookings and revenues generated through this brand program.</li><li> Leverages Google Travel Insights and Google Hotel Insights, reporting on opportunities </li><li>Provides action plan for continuous improvement to Marketing Scorecard in Content. Quality, Social Media Engagement, FS.com channel mix index with an ROI mindset.</li></ul>NON-ESSENTIAL FUNCTIONS:<ul><li>Proofreads all marketing material, including but not limited to: collateral, direct mail, advertising, printed promotional pieces, guest correspondence as required.</li><li>Directly assists with guest inquiries within the sales and marketing department.</li><li>Performs other tasks or projects as assigned by the Director of Marketing and Director of Public Relations.</li><li> Responds according to the crisis management plan to any Hotel emergency or safety situation.</li><li> Acts as a brand ambassador to our Resorts and Four Seasons at all times, both in and out of the resort and on personal social media accounts.</li></ul>What you bring:<ul><li>Previous digital marketing experience, and hospitality and sales experience preferred.</li><li>Experience with social media platforms, consumer engagement and strong awareness of the digital world.</li><li> Excellent writing, presentation and communication skills.</li><li>Photography and Video skills.</li><li>Attention to detail and organization.</li><li> Influencer/media relations experience.</li><li> Knowledge of InDesign and production methods in graphic arts and collateral.</li><li>Ability to multi-task effectively, managing multiple projects while being cognizant of deadlines and priorities.</li><li> Ability to manage third-party agencies, partners, and vendors.</li><li>Proficient in Microsoft Office Suite.</li></ul>What we offer: <ul><li>Competitive salary, wages, and a comprehensive benefits package.</li><li>Excellent training and development opportunities.</li><li>Employee Travel Program (after completing six months with the company, you are eligible for complimentary nights in Four Seasons properties worldwide).</li><li>Many other perks provided by the company.</li></ul>Schedule & Hours:<ul><li> Full time job.</li><li>Scheduled days and times may vary based on need.</li><li>Due to local labor law, applicants must hold work authorization for Jordan, namely a Jordanian ID.</li></ul> &lt

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