Job Description

Roles & Responsibilities

Responsibilities:

• Write creative Arabic campaign content across different communication channels, including OOH, social media, digital platforms, radio, print materials, and in-branch communication.
• Develop impactful headlines, taglines, and campaign concepts in collaboration with the creative team.
• Prepare scripts for video and audio content with a strong understanding of tone, rhythm, and spoken delivery.
• Build and maintain the brand s Arabic tone of voice to ensure consistency and cultural relevance across all communications.
• Review and improve Arabic copy produced by internal teams to ensure linguistic accuracy and high-quality output.
• Coordinate with the content team to produce Arabic communication that is culturally authentic and not simply translated from English.

Qualifications:

• Bachelor s degree in Arabic Language, Journalism, Marketing, Communications, Advertising, Public Relations, or a related field.
• 3 5 years of experience in Arabic copywriting within an agency, studio, or brand environment.
• Native-level Arabic writing and editing skills.
• Strong understanding of brand campaign copywriting and audience-focused communication.
• Excellent knowledge of tone of voice and how language influences audience perception and emotional connection.
• Experience in campaign-focused writing across multiple formats is preferred.

Desired Candidate Profile

Bachelor s degree in Arabic Language, Journalism, Marketing, Communications, Advertising, Public Relations, or a related field.

• 3 5 years of experience in Arabic copywriting within an agency, studio, or brand environment.
• Native-level Arabic writing and editing skills.
• Strong understanding of brand campaign copywriting and audience-focused communication.
• Excellent knowledge of tone of voice and how language influences audience perception and emotional connection.
• Experience in campaign-focused writing across multiple formats is preferred.