Job Description

Roles & Responsibilities

Responsibilities:

• Create compelling English campaign content across multiple channels, including outdoor advertising (OOH), social media, digital platforms, radio, print materials, and in-branch communication.
• Develop engaging headlines, taglines, and creative campaign ideas in coordination with the creative team.
• Write scripts for video and audio productions while ensuring the content is effective for both visual and spoken formats.
• Maintain and strengthen the brand s English tone of voice, ensuring consistency across all communication materials.
• Edit and enhance English copy prepared by other departments to ensure clarity, quality, and alignment with brand standards.
• Work closely with the content team to deliver impactful English communication that is culturally relevant and not directly translated from Arabic.

Desired Candidate Profile

Qualifications:

• Bachelor s degree in English Language, Marketing, Communications, Journalism, Advertising, Public Relations, or a related field.
• 3 5 years of experience in English copywriting within an agency, studio, or corporate brand environment.
• Excellent command of written English with strong creative writing abilities.
• Solid understanding of campaign copywriting and brand communication strategies.
• Strong knowledge of tone of voice and audience engagement techniques.
• Previous experience in campaign-based writing across various formats is highly preferred.