Job Description

Roles & Responsibilities

PURPOSE OF ROLE

• Growth strategy - Set the quarterly growth plan which segments, which channels, in what order, and why. Own it end-to-end.
• Segmentation & targeting - Define ICP, segment priorities, and the message-channel-segment matrix. Keep it current as the market shifts.
• Performance marketing - Own paid acquisition CAC, ROAS, channel efficiency. Brief and manage the Performance Marketeer on execution.
• Campaign execution & testing - Design and run A/B tests. Own the attribution model and the feedback loop from performance data to strategy.
• Product-led growth - Identify and scope PLG loops referral mechanics, freemium triggers, and in-product signals that feed the sales motion.
• Price modelling - Model how pricing changes affect conversion, expansion, and segment mix. Feed analysis to the Director and Product Ops Specialist

• Relevant Bachelor's degree
• 4 to 7 years in B2B SaaS growth, product marketing, or commercial strategy with direct ownership of acquisition targets.
• Experience in running paid acquisition campaigns with budget ownership, not just contributed to them.
• Experience in building pricing models that informed commercial decisions.
• Experience in designed and run A/B tests with a documented methodology.
• Understanding in PLG mechanics and how to design in-product acquisition loops.
• Great writing skills, writing commercial briefs is a core output of this role and must be readable without translation.
• Fluent in English, Arabic a plus
• Fluent in AI tools as the default way of working not an occasional user.

Desired Candidate Profile

Relevant Bachelor's degree

• 4 to 7 years in B2B SaaS growth, product marketing, or commercial strategy with direct ownership of acquisition targets.
• Experience in running paid acquisition campaigns with budget ownership, not just contributed to them.
• Experience in building pricing models that informed commercial decisions.
• Experience in designed and run A/B tests with a documented methodology.
• Understanding in PLG mechanics and how to design in-product acquisition loops.
• Great writing skills, writing commercial briefs is a core output of this role and must be readable without translation.
• Fluent in English, Arabic a plus
• Fluent in AI tools as the default way of working not an occasional user.