- Help identify target audiences and plan media campaigns
- Compare and negotiate rates, ad space and airtime
- Optimize plans and budgets according to the best media mix
- Prepare schedules and adjust when needed
- Experiment with new platforms and channels
- Ensure ads are creative and displayed appropriately
- Monitor costs and return on investment (ROI)
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Proven experience as Media Buyer or similar role; experience in digital media is preferredFamiliarity with media-buying, planning and researchInterest in following advertising and media trendsWorking knowledge of media analytics software (e.g. Ad Manager, Meta Business Suite, Google Ads, Google Analytics, Google Tag Manger)Excellent communication and negotiation skillsOrganizational and multitasking abilitiesAttention to detailCritical thinking skillsBSc/BA in Marketing, Advertising or related field