Job Description:
The Senior Media Buyer & Analyst will oversee our digital advertising campaigns across various social media platforms, including Facebook, Instagram, TikTok, YouTube, Google Ads, and LinkedIn. This role involves the strategic planning, execution, and deep analysis of digital campaigns to optimize reach and ROI. The ideal candidate will have extensive experience with digital advertising, as well as proficiency in using advanced analytical tools like Google Analytics and Google Tag Manager to derive actionable insights from campaign data.
Key Responsibilities:
-Plan, execute, and manage digital advertising campaigns across a range of social media platforms.
-Use advanced analytical tools to monitor campaign performance, track conversion, and assess ROI.
-Develop and maintain comprehensive analytics dashboards that provide detailed insights into campaign effectiveness.
-Collaborate with marketing teams to align digital advertising strategies with broader marketing goals.
-Keep abreast of the latest trends and best practices in digital marketing and analytics.
Qualifications:-Bachelor’s degree in Marketing, Digital Media, Business Analytics, or a related field.-Proven track record of successful digital advertising campaigns on platforms like Facebook, Instagram, TikTok, YouTube, Google Ads, and LinkedIn.-Extensive experience with analytics and data visualization tools, including Google Analytics and Google Tag Manager.-Strong strategic thinking and problem-solving skills, with an ability to analyze data and make informed decisions.-Excellent organizational and project management skills, with the ability to manage multiple projects simultaneously.