Senior Marketing Executive – Food & Beverage Sector

To support the development and execution of marketing plans across various F&B brands. The role involves managing campaigns, content production, social media, and coordination with internal teams such as operations and customer service to ensure cohesive brand communication and effective customer experiences.

Key Responsibilities:

• Execute seasonal and product-based marketing campaigns in alignment with the marketing team.
• Oversee content production (videos, photography, and designs) and publishing schedules.
• Collaborate in creative brainstorming and campaign idea generation.
• Monitor campaign performance, track KPIs, and recommend optimizations.
• Coordinate with the operations department to ensure product readiness and campaign alignment across stores and branches.
• Liaise with customer service to gather insights and improve messaging and user experience.
• Maintain consistent brand identity across all media platforms.
• Prepare periodic reports on marketing performance and lead generation.
• Assist in enhancing both digital and offline customer journeys.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Business, or a related field.
• 3–5 years of experience in marketing (preferably in the F&B sector or agency environment).
• Strong command of digital tools (Meta Ads, Google Ads, SEO, etc.).
• Good analytical skills for campaign and customer data analysis.
• Excellent communication and coordination skills with internal departments.
• Fluent in both Arabic and English.

Skills

• Understand brand positioning and customer journeys.
• Be able to plan integrated campaigns across digital and offline.
• Know how to tie marketing activities to business goals and sales.
• Understand brand voice, aesthetics, and values.
• Can give creative direction.
• Thinks in visuals and storytelling, not just tasks.
• Prioritize and manage marketing calendars.
• tech-savvy and can handle digital marketing efforts.
• Coordinate with teams like operations, content, and customer support.
• Build and report on KPIs consistently.
• proactive, Fast-moving, Positive, Collaborative.
• adaptable and energized.