Job description

Do you want to make a difference in people's lives?

We are looking for a Digital Marketing Specialist to join our growing team!

Who we are:

WUDUH is the Jordanian operations hub servicing a U.S.-based company specializing in financial settlement solutions. At the heart of our work, we help people manage and navigate their financial future with confidence.

Beyond our work, we are passionate about nurturing talent and promoting a culture of innovation, creativity, and endless possibilities. If you are looking for a place to develop your skills and make a real impact, WUDUH is where you can grow and succeed.

Job Objectives:

The Digital Marketing Specialist is responsible for planning, executing, and optimizing digital marketing initiatives to drive brand awareness, qualified traffic, and lead generation. This role combines performance marketing, search engine optimization, analytics, and content strategy to support business growth and revenue objectives.

Responsibilities and Duties:

1. Digital Marketing & Campaign Management

• Plan, execute, and optimize paid and organic digital campaigns across Google, Meta, LinkedIn, and other relevant platforms.

• Assist in executing campaigns while monitoring budgets, tracking performance, and optimizing ROI.

• Develop data-driven marketing strategies aligned with broader business and sales goals.

• Coordinate with content, design, and development teams to ensure consistent brand messaging across all channels.

• Conduct A/B testing on ads, landing pages, and funnels to improve conversion rates.

• Manage the website customer journey and CRM integrations, including tracking leads, optimizing flows, and maintaining customer data.

2. SEO & Website Optimization

• Execute and optimize on-page, off-page, and technical SEO strategies to improve website visibility and organic performance.

• Conduct keyword research, competitor analysis, and search intent mapping to identify growth opportunities.

• Manage website content, structure, and functionality to ensure an optimal user experience and support business objectives.

• Monitor website and SEO performance using analytics and reporting tools, providing actionable insights and recommendations.

• Continuously optimize website performance, usability, SEO, and conversion funnels to improve lead generation and conversion rates.

• Coordinate with developers and designers to implement website enhancements, technical fixes, landing pages, and Conversion Rate Optimization (CRO) initiatives.

3. Email & SMS Marketing

• Develop and manage email and SMS marketing campaigns to nurture leads and engage customers.

• Design and segment email and SMS lists based on current leads, target audience needs, and preferences.

• Track campaign performance metrics (open rates, click-through rates, conversions) and optimize campaigns for improved results.

4. Analytics & Reporting

• Track and analyze campaign performance using dashboards and KPIs.

• Prepare weekly and monthly performance reports with actionable insights.

• Monitor CTR, CPC, CPA, CAC, conversion rates, and organic growth metrics.

• Continuously refine strategies based on data and performance trends to optimize ongoing and future campaigns.

Qualifications:

Bachelor’s degree in marketing or any related field

Years of Experience:

2 - 4 years of experience in digital marketing

Competencies / Behavioral Requirements:

• Strong problem-solving and strategic thinking abilities.

• Excellent communication and collaboration skills.

• Ability to manage multiple projects simultaneously and meet deadlines.

• Positive attitude, strong work ethic, and a passion for learning and growth.

Technical Requirements:

• Proficiency in digital marketing and analytics tools, including Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics 4 (GA4), Google Tag Manager, and SEO tools (e.g., SEMrush, Ahrefs).

• Experience with website management, CRM, and marketing automation platforms.

• Familiarity with CMS management, email/SMS tools, conversion tracking, and the basic implementation of CRO and tracking setups (funnels, UTMs, pixels)

What we offer:

Comprehensive health insurance

Competitive compensation package

Prime central location

Discounts on food, beverages, and wellness services

Continuous learning and development opportunities

A dynamic, inclusive, and supportive work environment

A workplace led by Gen Z and Millennials

Employment type:

Full-time

On-site

Working days:

Monday to Friday

6th day: Based on need, managed fairly based on priorities and urgency

Ready to make your mark?

Apply now for a career that merges your talents with innovation. At WUDUH, your journey to a fulfilling career is just a click away!

Learn more at wuduh.zenats.com

Stay connected

We invite you to follow us on our social media platforms to stay updated on the latest news, events, and career opportunities at WUDUH.

You can find us on:

LinkedIn

Instagram

Wuduh is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees — regardless of gender, race, religion, or disability.