Description

We are looking for a proactive social media executive responsible for managing the end-to-end planning and execution of social media content across multiple brands.

This role combines viral ideation, trend monitoring, content planning, and execution, ensuring content is both strategically planned and performance-driven.

You are responsible for keeping the content pipeline relevant, consistent, and aligned with what is trending and performing on social media.

Key responsibilities

1. Viral ideation & trend analysis (core responsibility)
Stay constantly updated with trends across TikTok, Instagram Reels, and YouTube Shorts.
Identify daily/weekly viral formats, hooks, and content styles.
Generate and propose high-performing content ideas daily/weekly.
Adapt trends to brand niches and marketing objectives.
Develop multiple angles, hooks, and variations for each content idea.
Analyze why content goes viral (hooks, pacing, psychology, structure).
Continuously bring fresh ideas to improve reach and engagement.

2. Content strategy & social media calendar (core responsibility)
Independently create and maintain weekly and monthly content calendars for assigned brands.
Translate viral ideas and trends into structured posting plans.
Design daily posting schedules across platforms (Instagram, TikTok, YouTube Shorts, etc.).
Ensure balanced content mix (viral trends, brand content, repurposed assets, etc.).
Continuously update calendars based on trends, campaigns, and performance.
Ensure all planned content is organized, approved, and ready for execution.

3. Content execution & publishing
Manage daily posting across all social media platforms.
Upload, format, and publish content accurately and on time.
Write captions, hashtags, and basic copy aligned with brand tone.
Schedule content in advance to maintain consistency.
Manage stories, reels, and feed posts across accounts.

4. Cross-team coordination
Work closely with:

5. Content optimization & repurposing
Adapt content for different platforms (format, ratio, caption style, length).
Repurpose viral or high-performing content into multiple variations.
Handle light edits when required (basic trimming, captions, formatting).
Ensure all content is optimized for each platform’s algorithm.

6. Social media account management
Manage multiple brand accounts across platforms.
Ensure profiles are consistently updated (bios, highlights, branding).
Maintain active, structured, and professional social media presence.
Ensure content consistency across all pages.

7. Performance tracking
Monitor key metrics (views, engagement, reach, retention).
Identify top-performing content and break down why it worked.
Suggest improvements based on performance data.
Continuously refine ideation and calendar planning based on insights.

Requirements

Must have
1–3 years experience in social media management or content execution.
Strong understanding of TikTok, Instagram Reels, and YouTube Shorts.
Strong ability to identify trends and create viral content ideas.
Proven experience creating and managing content calendars.
Strong organizational and time management skills.
Ability to manage multiple brands simultaneously.
Strong communication and coordination skills in remote setups.

Nice to have
Experience working in a marketing agency.
Basic video editing skills (CapCut, Premiere, etc.).
Understanding of UGC and performance-driven content.
Familiarity with social media scheduling and analytics tools.

Ideal candidate

Trend-obsessed and constantly consuming social media content.
Thinks in hooks, formats, and viral structures.
Highly organized and execution-focused.
Strong communicator and fast decision-maker.
Comfortable working remotely and independently.
Balanced mindset between creativity and structure.

Benefits

Competitive salary.
Fully remote work environment with flexibility and autonomy.
Opportunity to work across multiple brands and industries (high exposure).
Fast-paced environment with real ownership of content strategy and execution.
Direct impact on growth through viral content and performance-driven campaigns.
Access to tools, resources, and support for content planning and execution.
Career growth opportunities within a scaling marketing team.
Collaborative and execution-focused team culture.