Job description

About the job Marketing Executive

Job Title: Marketing Executive Hospitality

Overview:

The Marketing Executive plays a key role in developing and executing marketing initiatives that strengthen the brands visibility, attract guests, and drive revenue. Working closely with the Director of Marketing or Brand Manager, this role bridges creative storytelling with data-driven marketing execution ensuring consistent brand presence across digital, social, and offline channels.

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Key Responsibilities:

1. Brand & Campaign Management

Support the marketing team in developing and executing annual marketing plans and campaigns.

Coordinate with advertising, digital, and PR agencies to ensure timely and high-quality campaign delivery.

Assist in brand content creation including photoshoots, videos, press kits, and marketing collateral.

Ensure all marketing materials are aligned with brand guidelines and guest experience objectives.

2. Digital Marketing & Social Media

Manage and maintain the brands social media presence including content planning, posting, and community engagement.

Work with agencies to develop paid social, search, and display campaigns that align with seasonal promotions and brand goals.

Monitor and report on digital campaign performance (reach, engagement, ROI).

Stay up to date with digital trends and recommend new ideas to enhance online visibility.

3. Public Relations & Communications

Support PR efforts by preparing media materials, coordinating influencer collaborations, and managing press visits.

Draft and proofread content for newsletters, blogs, and guest communications.

Assist in developing communication calendars and storytelling initiatives that promote the brand narrative.

4. Content Creation & Design

Coordinate visual content development with creative teams and agencies.

Edit and adapt images or layouts using Adobe Creative Suite (Photoshop, Illustrator, or InDesign) when required.

Prepare marketing presentations, reports, and collateral for internal and external use.

5. Partnerships & Events

Support in planning and executing promotional events, brand activations, and partnerships.

Coordinate with local businesses, tourism boards, and influencers to build collaborations.

Manage logistics for photo/video shoots and experiential events.

6. Reporting & Analytics

Track marketing KPIs including website traffic, social media engagement, and campaign performance.

Compile monthly marketing reports and provide insights to enhance future campaigns.

Monitor competitor marketing activity and identify new opportunities for differentiation.

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Qualifications & Experience:

Bachelor's degree in Marketing, Communications, Hospitality, or related field.

Experience in marketing, preferably in hospitality, travel, or lifestyle industries.

Strong understanding of digital marketing and social media platforms.

Excellent command of English (spoken and written).

Experience in agency coordination and content production.

Basic design and visual editing skills using Adobe Creative Suite.

Comfortable working in a fast-paced environment and open to travel for projects.