Head of Admissions – Charles Péguy

Purpose of Role

This is a senior role, responsible for attracting and driving student enrolments to meet ambitious targets, building relationships with prospective families, and collaborating with all stakeholders involved in the admissions process.  The role will oversee lead conversion (generated by our internal marketing team) to enrolment.  This is a role for someone who is a natural leader, performance-driven, and comfortable with using data strategically.

The Head of Admissions reports solid into the Head of the school and has a functional reporting to the Regional Head of Admissions.

The Head of Admissions is a member of the School Senior Leadership Team.

Key Responsibilities

Recruitment and enrolment management:

• Advise prospective parents & stakeholders on our value proposition (profile, programme, fee structure and all services provided) across all sales channels.
• Primary responsibility of implementing the Schools Admissions process, including the nurturing of the sales funnel (at all stages), ,guaranteeing the best family experience journey, customer service, negotiation, and objection handling,  commercial scripts and parent communications.
• Make the adequate follow-up to all potential  leads to warm the prospective sales (through school tours and meetings) and convert them into new enrolments.
• Create, organise and deploy innovative open days and recruitment events (virtual and presential), as well as admissions meetings,  while displaying an excellentcustomer experience service.
• Support the School responsible in carrying out assessment of prospective students per the admissions policy.
• Implement all policies and documentation related to student admissions (including toolkits, templates, scholarship programmes), with the support of stakeholders following ISP guidelines, to ensure consistency in admissions standards and processes.
• Monitor and develop lead generation activities, work with the ISP Heads of Marketing and Admissions, to ensure admissions targets are met.
• Work with the Head of School and SLT to develop appropriate programmes and campaigns, such as referral schemes, scholarships, or working with feeder schools.
• Regularly review and develop admissions documents, parent communication platforms and templates, and marketing collaterals to ensure accurate information and best practice.
• Ensure that the school implements ISP customer service and customer experience standards and conducts regular trainings for all new front facing staff as well as refresher training courses for existing staff.

Networking & Building relationships:

• Develop and nurture mutually beneficial relationships with feeder schools, nurseries, universities, local businesses, government entities, education agents and other organisations to maximize student recruitment and retention at the school.
• Support the Head of School with participation in relevant national and regional conferences, events, and competitions to raise the profile of the school, students, and faculty.
• Work with parent-facing administrative staff closely, to ensure an outstanding coordination among all internal stakeholders involved in the process and that  first impressions of the school are excellent leading to positive visitor experience.
• Advise on effective continued support and communication to new families after students enrol at the school - ‘after sales care’.
• Ensure that a customer loyalty programme is in place and aligned with the customer loyalty programme created for the region.

Enrolment targets & Data management:

• Work closely with the school leadership team to establish recruitment and retention targets: by analysing the demand appetite, enrolment data and identification of trends.
• Lead and prepare comprehensive reports based on data analysis and provide recommendations for adjustments to recruitment tactics, customer excellence and operational efficiency.
• Maintain the CRM system by ensuring it is up to date, accurate and effectively utilised for tracking and managing student prospective information.
• Take ownership for agreed retention targets.
• Ensure school has clear retention data and targets to work towards.
• Ensure school meet retention targets by developing and implementing a structured and personalised approach to retaining existing families based on gathering the appropriate information and early identification of at-risk families with a clearly thought-out action at the school.

Skills, Qualifications and Experience

• Bachelor’s Degree from a relevant field (business administration or similar).
• Multilingual in Arabic, French and English.
• Familiarised with Casablanca (already living there and with demographical, social, and cultural knowledge).
• Demonstrable experience in the commercial “service” sector (ideally in the educational sector and the student recruitment, enrolment, and retention fields, but not a “must”).
• Strong data management, analytical skills, and proficiency in technology for accurately organising, analysing admissions data, generating reports, and ensuring compliance with data regulations.
• Experienced in managing a CRM system(HubSpot or Salesforce, preferred).
• Articulate, communicative, and able to present information in a concise and professional manner.
• Organisation skills: well organized and able to prioritise tasks.
• Excellent skills in Customer