Digital Marketing Specialist

Jordan - Amman Jordan

Main Job Responsibilities:

  • Plan, execute, and monitor digital marketing campaigns across various platforms, such as search engines, social media, email, and display advertising.
  • Create engaging written content, including website copy, blog articles, social media posts, email newsletters, ad copy, and other promotional materials.
  • Optimize digital marketing campaigns based on performance metrics, such as click-through rates, conversion rates, and return on ad spend.
  • Collaborate with cross-functional teams, including design, content, and development, to ensure consistent brand messaging and user experience across all digital channels.
  • Manage and maintain the company's online presence, including website updates, content management, and search engine optimization (SEO) efforts.
  • Monitor industry trends and stay updated on emerging digital marketing technologies, techniques, and best practices to continually improve campaign performance.
  • Track and analyze website analytics using tools such as Google Analytics to measure the effectiveness of digital marketing efforts and generate insights for future optimization.
  • Stay informed about digital advertising regulations and ensure compliance with relevant laws and guidelines.


Skills

Requirements

Needed Competencies:

  • Strong written and verbal communication skills.
  • Excellent attention to detail and ability to deliver high-quality written content.
  • Analytical mindset with the ability to interpret data and make data-driven decisions.
  • Strong project management and multitasking abilities.
  • Creativity and the ability to think strategically to develop engaging digital marketing campaigns.
  • Collaboration and teamwork skills to work effectively with cross-functional teams and stakeholders.
  • Adaptability and the ability to thrive in a fast-paced, ever-changing digital environment.


Knowledge, Skills and Abilities:

  • In-depth knowledge of digital marketing channels, tools, and platforms.
  • Proficiency in using analytics tools, such as Google Analytics, to track and measure campaign performance.
  • Familiarity with SEO best practices and techniques.
  • Experience with email marketing tools.
  • Strong understanding of social media platforms and their respective advertising capabilities.
  • Knowledge of web design principles and user experience optimization.


Preferences:

  • Master's degree in marketing, advertising, or a related field.
  • Experience with marketing automation tools.
  • Experience with B2B digital marketing.
  • Familiarity with graphic design tools and basic design principles.
  • Experience with video marketing and editing.
  • Knowledge of HTML/CSS for basic website maintenance and updates.

Education: BSc degree in Marketing, advertising, communications, or a related field.


Travel: Travel to the US, UAE, and other locations as needed for marketing events.


Work Schedule: Flexible schedule per Marketing Director and team needs.


Location:  Jordan.

Post date: 27 May 2024
Publisher: Bayt
Post date: 27 May 2024
Publisher: Bayt