Main Job Responsibilities:
- Plan, execute, and monitor digital marketing campaigns across various platforms, such as search engines, social media, email, and display advertising.
- Create engaging written content, including website copy, blog articles, social media posts, email newsletters, ad copy, and other promotional materials.
- Optimize digital marketing campaigns based on performance metrics, such as click-through rates, conversion rates, and return on ad spend.
- Collaborate with cross-functional teams, including design, content, and development, to ensure consistent brand messaging and user experience across all digital channels.
- Manage and maintain the company's online presence, including website updates, content management, and search engine optimization (SEO) efforts.
- Monitor industry trends and stay updated on emerging digital marketing technologies, techniques, and best practices to continually improve campaign performance.
- Track and analyze website analytics using tools such as Google Analytics to measure the effectiveness of digital marketing efforts and generate insights for future optimization.
- Stay informed about digital advertising regulations and ensure compliance with relevant laws and guidelines.
Skills
Requirements
Needed Competencies:
- Strong written and verbal communication skills.
- Excellent attention to detail and ability to deliver high-quality written content.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Strong project management and multitasking abilities.
- Creativity and the ability to think strategically to develop engaging digital marketing campaigns.
- Collaboration and teamwork skills to work effectively with cross-functional teams and stakeholders.
- Adaptability and the ability to thrive in a fast-paced, ever-changing digital environment.
Knowledge, Skills and Abilities:
- In-depth knowledge of digital marketing channels, tools, and platforms.
- Proficiency in using analytics tools, such as Google Analytics, to track and measure campaign performance.
- Familiarity with SEO best practices and techniques.
- Experience with email marketing tools.
- Strong understanding of social media platforms and their respective advertising capabilities.
- Knowledge of web design principles and user experience optimization.
Preferences:
- Master's degree in marketing, advertising, or a related field.
- Experience with marketing automation tools.
- Experience with B2B digital marketing.
- Familiarity with graphic design tools and basic design principles.
- Experience with video marketing and editing.
- Knowledge of HTML/CSS for basic website maintenance and updates.
Education: BSc degree in Marketing, advertising, communications, or a related field.
Travel: Travel to the US, UAE, and other locations as needed for marketing events.
Work Schedule: Flexible schedule per Marketing Director and team needs.
Location: Jordan.