The Marketing Associate will support the Marketing & Design Department in strengthening Al Ameed Coffee s brands, creating meaningful customer experiences, and bringing fresh marketing ideas to life.

Most of the role is focused on social media, followed by planning and running marketing campaigns, with Arabic and English copywriting supporting both. The Marketing Associate will work closely with content creators, freelancers, the design team, and other departments across the company s brands.

We are looking for someone who writes well in both languages, has a good eye for content, and follows tasks through from brief to final post.

• Work across different brands, such as retail coffee products, specialty coffee experiences, caf branches, a community venue, and upcoming hospitality projects.
• Plan monthly content calendars for each brand s social media channels.
• Develop content ideas and post concepts, and write captions that fit each brand s identity and audience.
• Prepare content briefs for in-house content creators and freelancers, follow up on deliverables, and attend shoots when needed.
• Review content before publishing for accuracy, brand consistency, and visual quality.
• Monitor comments, messages, and reviews, and flag customer insights and issues.
• Support customer engagement across the mobile app and other digital channels.
• Track content performance and engagement, and share insights to improve future content.
• Keep up with social media trends, formats, and platform updates, and suggest ways to use them.
• Maintain content trackers, calendars, and approvals.

• Write social media captions, campaign copy, and short-form content in Arabic and English.
• Write Arabic and English copy for campaigns, branch and printed materials, packaging, the app, the website, and other marketing channels beyond social media.
• Keep tone of voice and messaging consistent with each brand s identity.
• Proofread and edit copy across all marketing materials.

• Plan and execute marketing campaigns from idea to delivery, such as product launches, branch openings, and occasions.
• Prepare campaign concepts, briefs, timelines, and budget estimates.
• Work with internal departments, such as design, operations, and branches, and with external parties, such as suppliers and partners, to bring each campaign to life.
• Suggest creative, cost-effective ideas, including partnerships and collaborations that help the brands reach new audiences.
• Support on-site activities during branch openings, activations, and events.
• Share status updates during campaigns and prepare short post-campaign summaries covering what was done and how it performed.

• Support the team in developing and executing marketing plans and campaigns.
• Help prepare presentations, reports, and marketing materials.
• Share meeting notes, action points, and follow-ups with the team.
• Support additional marketing projects and initiatives as needed.

Desired Candidate Profile

• Bachelor s degree in Marketing, Communications, or a related field.
• 1 2 years of experience in social media, content, copywriting, and marketing.
• Excellent writing skills in Arabic and English, with the ability to write clear, natural copy in both.
• Good understanding of social media platforms, content formats, and trends.
• A good eye for visual content, including photography, video, and layout.
• Strong attention to detail, especially in proofreading and brand consistency.
• Organized and able to manage multiple tasks and deadlines.
• Proficiency in Excel or Google Sheets and presentation tools; basic Canva or design skills are a plus.
• Comfortable using AI-powered tools to work efficiently.
• Genuine interest in Al Ameed Coffee, its brands, products, and customers.
• Willingness to support on-site events, branch openings, and campaign activities, including some evenings and weekends when required.