We Are Hiring At The Abdeen:

Social Media Specialist

The Abdeen is a premier retail brand specializing in a wide range of high-quality bedding, bath accessories, home decor, and all essential items for babies. Our mission is to provide our customers with exceptional products and a delightful shopping experience, both in-store and online. We are looking for a creative and motivated Social Media Specialist to join our team and help us elevate our brand presence across various social media platforms.

Job Description:

Position Overview: As a Social Media Specialist at The Abdeen, you will be responsible for developing and implementing our social media strategy in order to increase our online presence and improve our marketing and sales efforts. You will work closely with the Marketing and Sales departments to create engaging content that aligns with our brand’s voice and objectives.

Key Responsibilities:

• Develop, implement, and manage our social media strategy.
• Define and track important social media KPIs.
• Create, curate, and manage published content (images, video, written) across all social media platforms including Facebook, Instagram, Twitter, Pinterest, and TikTok.
• Collaborate with the Marketing, Sales, and Product Development teams to ensure content is informative and appealing.
• Gather and create visual content (photos and videos) of all arriving products from the brands we work with.
• Organize and execute photo sessions for our own brand products.
• Create and manage advertisements on various social media platforms.
• Monitor and analyze the performance of social media advertisements and make data-driven adjustments to optimize results.
• Analyze social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
• Monitor SEO and user engagement and suggest content optimization.
• Communicate with industry professionals and influencers via social media to create a strong network.
• Analyze social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
• Respond to and engage with followers, addressing queries and feedback in a timely and professional manner.
• Stay up-to-date with the latest social media best practices and technologies.
• Use social media marketing tools such as Hootsuite, Buffer, etc.
• Attend educational conferences.

Qualifications:

• Proven work experience as a Social Media Specialist or similar role.
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices.
• Understanding of SEO and web traffic metrics.
• Experience with doing audience and buyer persona research.
• Good understanding of social media KPIs.
• Experience in creating and managing social media advertisements.
• Strong analytical skills to monitor and adjust advertisements for optimal performance.
• Familiarity with web design and publishing.
• Experience with photography and videography.
• Proficiency in photo and video editing software (e.g., Adobe Photoshop, Lightroom, Premiere Pro).
• Excellent multitasking skills.
• Great leadership skills.
• Critical thinker and problem-solving skills.
• Team player.
• Good time-management skills.
• Great interpersonal and communication skills.
• Bachelor’s degree in Marketing, Communications, or relevant field.
• Experience in developing social media contents in the home and baby needs sector. is a plus

What We Offer:

• Competitive salary and benefits package.
• Opportunity to work in a dynamic and growing company.
• Creative and collaborative work environment.
• Career development and growth opportunities.

To apply please send your CV to

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Join The Abdeen and help us create an amazing experience for our customers!