Job Title: Marketing & CRM Manager (Automotive Field)

Functional Responsibilities:

• Provide the planning and leadership to the Marketing Department by ensuring that the appropriate structures, systems, competencies, and values are developed in order to meet and exceed the goals of the Marketing plan.
• Assume overall responsibility for developing the annual marketing plan for the organization; for strategic market planning; market research programs; field force activities, and control of the marketing budget. Ensure marketing plans are consistent with OEM strategies and plans, and fully utilize OEM resources and materials.
• Prepare new product marketing plans for product introductions in cooperation with senior management colleagues in Automotive and OEM’s.
• Brand development and management for the Automotive portfolio.
• Establish a system of reports and communications for all information from the marketing team to the sales team and for feedback and request from the sales team to the marketing team.
• Manage all external and internal communications for the company.
• Develop ongoing liaison with key market personnel and other organizations to ensure that significant developments in the field are identified and monitored.
• Ensure that the systems & tools are in place whereby all Sales and Marketing staff including sales representatives are familiar with marketing programs, support services and promotional programs.
• Organize and direct marketing and strategy meetings on a regular basis whereby the strategy and promotion programs are reviewed.
• Report on group activities to senior management colleagues as and when required.
• Responsible for performance appraisal of marketing team and for providing training and development opportunities.
• Develop a co-operative marketing program with franchised dealers; ensuring brand consistency and standards are met, programs are strategically aligned and are fully cost effective.
• Proactively develops and maintains good vendor relationships with key members of the advertising, print and media companies.

 EDUCATION/CERTIFICATION:

 KNOWLEDGE, SKILLS, AND EXPERIENCE:

• Minimum 10 years’ experience in the related field of Corporate or Brand Marketing, Product Marketing, Agency Services, and or Marketing Operations
• Automotive industry experience is highly desirable i.e. OEM or Distributor
• Brand or Product marketing skills
• Strong leadership and team management skills
• Attention to detail is a must
• Strong project management skills
• Demonstrable track record of working with marketing and PR agencies
• Excellent written as well as spoken English
• National and/or international experience required to adequately perform the duties of the role.

COMPETENCIES:

• Management – Able to identify direction for self and others, motivating and effectively managing staffing and resource requirements. Capacity to use judgment and evaluate situations in order to make decisions following through to appropriate action and results.
• Achieving Results – Results driven, able to make sound judgments over competing priorities, use initiative and actively assess the course of action to set and accomplish targets.
• Strategic Thinking – Able to identify a vision along with the plans which need to be implemented to meet the end goal, evaluating situations, decisions, issues in the short, medium and long term.
• Analytical Thinking – Able to simplify complex problems, processes or projects into component

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