Job Description: Sales Consultant

FRESH GRADUATES ARE WELCOMED TO APPLY

Reports To: Sales Manager 

Executive Summary

The Multi-Brand Sales Consultant is a pivotal, high-impact role responsible for driving sales and maximizing market share across the entire portfolio of automotive brands represented by Al Wefaq Al Ordunia for Auto Trading. This position moves beyond traditional transactional selling to embody the Company's commitment to a transparent, premium, and customer experience.

Reporting directly to the Sales Manager, the Consultant is the primary executor of the "Road to the Sale" across all brands, ensuring a unified standard of excellence. 

The core mandate is to leverage deep product knowledge across the portfolio to convert leads into loyal, long-term customers through expert consultation, rigorous adherence to the Company's operational framework, and proactive engagement in all phases of the customer journey.

1. Strategic Portfolio Sales & Customer Lifecycle Management

• The Consultant serves as the primary ambassador for the Company's diverse portfolio of automotive brands and the executor of the sales strategy.
• Portfolio Advocacy & Cross-Selling: Act as a subject matter expert across all brands, guiding customers to the optimal vehicle solution within the entire Al Wefaq portfolio. 
• Proactively identify opportunities for cross-brand sales and upselling of value-added products (e.g., extended warranties, service packages, accessories) for the selected vehicle.
• Lead Management & Conversion: Efficiently manage and qualify all incoming leads (digital, showroom walk-ins, referrals) within the CRM system. follow and execute personalized follow-up strategies to maximize conversion rates for each brand's target demographic.
• Trade-In & Valuation Expertise: Conduct professional and transparent appraisals of customer trade-in vehicles, utilizing established Company valuation tools and processes. Clearly communicate the valuation rationale to the customer to facilitate a smooth transaction.
• Financial Structuring Consultation: Work closely with the Finance & Insurance (F&I) department to present financing, leasing, and insurance options clearly and ethically, ensuring the customer understands the full deal structure and regulatory compliance is maintained.
• Customer Lifecycle Focus: Manage the customer journey from initial inquiry through acquisition and into long-term retention, ensuring a smooth, professional transition to Aftersales services to secure future loyalty.

2. Operational Governance & Process Adherence

The Consultant is the tactical executor of the standardized workflows designed to ensure consistency, compliance, and excellence across all brands.

• SOP Execution & Compliance: Adhere strictly to the "Standard Operating Procedures" (SOPs) for vehicle presentation, multi-brand test drives, and deal structuring. Ensure all sales activities comply with local regulatory requirements and Company policies, maintaining a zero-tolerance for non-compliance.
• CRM Hygiene & Data Integrity: Serve as the frontline data entry point, responsible for capturing 100% accurate customer and transaction data in the CRM. This is critical for maintaining the "Single Source of Truth" necessary for identity resolution across the Company's DMS and CRM ecosystems.
• Campaign Readiness & Execution: Maintain full awareness of active marketing campaigns, offers, and inventory across all represented brands. Ensure that the information presented to customers on the floor matches the advertisements they saw online, upholding the principle that "what we say" matches "what we do."
• Process Optimization Feedback: Proactively identify bottlenecks or inefficiencies in the sales process and provide constructive feedback to the Sales Manager to support the continuous refinement of Company SOPs.

3. Customer Experience & Radical Transparency

The Consultant builds trust through evidence, expert guidance, and a commitment to a premium, pressure-free experience.

• Radical Transparency: Utilize digital tools and screens to openly present deal structures, trade valuations, and financing options. This approach leverages data to build trust, ensuring customers approve transactions based on verifiable facts and a clear understanding of the value proposition for their chosen brand.
• Omnichannel Orchestration: Deliver a cohesive, seamless customer journey, ensuring that the in-showroom experience is a direct and logical continuation of the customer's digital engagement with any of the Company's brand websites or social media channels.
• Premium Consultation & Needs Analysis: The role demands a shift from "selling" to "consulting," conducting in-depth needs analysis to provide hyper-personalized guidance that aligns the vehicle selection from the Company's diverse portfolio with the customer's specific needs, budget, and lifestyle.
• Post-Sale Follow-Up & Referral Generation: Execute a structured post-sale follow-up plan to ensure customer satisfaction and encourage positive reviews and referrals. Actively cultivate a network of satisfied customers to generate new business.

4. Strategic Collaboration & Synergy

The Consultant plays a critical role in the broader ecosystem of the Company, specifically in the "Retention Loop" and internal efficiency.

• The Service Hand-Off: The Consultant is responsible for a professional introduction of the new owner to the Aftersales Department. This step is critical for synchronizing Marketing and Aftersales efforts to turn today's buyer into tomorrow's service client, irrespective of the brand purchased.
• Inventory Management & Allocation: Act as the expert on the "Inventory of Units" across all brands, utilizing knowledge of aging stock, incoming supply, and cross-brand opportunities to guide customers toward available inventory and maximize Company-wide sales efficiency.
• Collaboration with Marketing: Provide qualitative feedback on lead quality, campaign effectiveness, and market trends to the Marketing department to optimize future lead generation strategies.

5. Technical Mastery & Continuous Learning

• Product Fluency & Certification: Act as the subject matter expert on the model lineup for all brands in the portfolio, including advanced features, EVs, and software capabilities. Complete all mandatory brand-specific training and achieve required certifications within specified timelines.
• Digital Proficiency & Virtual Sales: Master the enterprise technology stack, including CRM systems, digital retailing tools, and virtual sales platforms (e.g., video conferencing for remote consultations). Leverage technology to automate routine interactions and focus on the high-value "human touch" moments.
• Market Intelligence: Continuously monitor competitor activities, pricing strategies, and product launches across all relevant segments to maintain a competitive edge and inform sales pitches.

7. Required Qualifications & Competencies

Education & Experience

• Bachelor's degree in Business Administration, Marketing, or a related field is preferred.
• Minimum of 3-5 years of successful sales experience, preferably in the automotive, luxury retail, or high-value consultative sales sector.
• Proven track record of meeting and exceeding sales targets in a multi-product or multi-brand environment.

Behavioral Competencies

• Customer-Centricity: A genuine passion for delivering an exceptional customer experience.
• Adaptability: Ability to quickly pivot between different brand identities, product lines, and customer profiles.
• Integrity & Ethics: commitment to ethical sales practices and transparency.
• Resilience: Ability to maintain a positive attitude and high performance in a fast-paced, target-driven environment.

Skills

Core Skills & Knowledge

• Bilingual Proficiency: Fluency in both Arabic and English (written and spoken) is essential for communicating with a diverse customer base and international partners.
• Advanced Negotiation Skills: Demonstrated ability to negotiate complex deals while maintaining high customer satisfaction and profitability.
• Digital Literacy: High proficiency with CRM software (e.g., Salesforce, Microsoft Dynamics), Microsoft Office Suite, and digital communication tools.
• Automotive Knowledge: Deep understanding of automotive technology advanced and in-car software.