Job Overview: LAWAZEM is in search of a skilled Digital Marketing Manager to oversee and enhance our digital marketing efforts.
This pivotal role will require you to develop, implement, and manage strategies that drive online engagement, customer acquisition, and lead generation.
The ideal candidate will possess a deep understanding of digital marketing channels and techniques, strong leadership capabilities, and a capacity to analyze performance metrics to optimize campaigns.
Key Responsibilities: Develop and execute digital marketing strategies that align with business objectives and drive growth.
Manage and optimize digital marketing campaigns across platforms such as SEO, PPC, email marketing, social media, and content marketing.
Conduct thorough market research and competitor analysis to inform marketing strategies and identify opportunities.
Oversee website performance, ensuring best practices in SEO and user experience.
Monitor, analyze, and report on campaign performance metrics, making data-driven recommendations for improvement.
Manage the marketing budget, ensuring optimal allocation of resources for digital initiatives.
Lead, mentor, and develop the digital marketing team, fostering a culture of innovation and collaboration.
Collaborate closely with cross-functional teams, including sales and product development, to ensure cohesive marketing efforts.
Stay updated on industry trends and emerging technologies, implementing best practices in digital marketing.
Build and maintain relationships with external partners and vendors for digital marketing services.
Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
Proven experience in digital marketing, with at least 5 years in a managerial role.
Strong knowledge of digital marketing channels and tools, including SEO, PPC, and social media advertising.
Excellent analytical skills with experience in interpreting data and deriving actionable insights.
Demonstrated ability to develop and implement successful marketing strategies that drive engagement.
Strong leadership skills with experience mentoring and managing a team.
Exceptional communication skills, both written and verbal.
Ability to thrive in a fast-paced, dynamic environment.
Fluency in Arabic & English, both written and spoken.
Creative and innovative thinker with a passion for digital marketing.