Job Brief:

Responsible for driving the growth of the postpaid customer base through strategic marketing initiatives, partnerships, and innovative product offerings. This role involves developing and executing comprehensive marketing strategies to increase postpaid subscriptions, enhancing customer acquisition efforts, and ensuring alignment with the company’s overall business objectives.

Key Responsibilities:

• Develop and execute comprehensive strategies to drive postpaid customer growth, focusing on key segments and market share expansion.
• Work with product teams to design competitive postpaid plans and promotions that align with market trends and customer needs.
• Lead the creation and implementation of targeted marketing campaigns, collaborating with cross-functional teams to maximize impact.
• Establish and manage strategic partnerships with handset manufacturers, retailers, and third parties to enhance postpaid offerings and customer acquisition.
• Oversee the onboarding process to ensure a seamless customer journey, driving satisfaction and retention from the start.
• Manage the acquisition budget, optimizing spend to achieve maximum ROI, and regularly report on performance metrics.
• Conduct market research and competitor analysis to inform strategy, staying ahead of industry trends and consumer behavior.
• Utilize data analytics and customer insights to refine marketing strategies and improve targeting efforts, ensuring campaigns are effective and relevant